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Peter Poland

Branding, Digital / Mobile, Graphic Design

An experienced and creative graphic design professional specialising in brand creation and application, for print and screen. Responsive website design with additional functionality if required. 


In my 25 years as a creative all rounder, I have delivered dozens of projects for Government, Commercial and Not for Profit organisations large and small.

I like to work on projects which require all of my skills. I have been commissioned separately as an illustrator, a photographer and as a conceptual and website designer and combining these disciplines in a single project is nirvana for me. Many of the following personal favourite projects have provided the opportunity to create work which retains this creative continuity.

  • Design of the Virtual University website for Xerox in 1994/5.

    When I started designing websites in late 1993, Getting work in the sector was difficult as most people had no idea what a website was. Getting a commission to design this EMEA site for Xerox was a great endorsement for my efforts. At the time my contacts at Xerox's European headquarters referred to me as 'the only arty-techy in 90,000 employees' 

    Incidentally, in those days, all websites were responsive.

  • Creative Director at Insanely Great Ltd.

    This client facing role came with creative responsibility for our output and the business grew from four to nine employees during my tenure. We worked for clients including oil companies and the BBC and gained a substantial investment. We had a lot of fun but fell over in the 'dot com' bust of 2002. Check out Electric December 2000 for an example of our then Flash madness. I played Dad!


  • Brand and associated collateral for Lotus Motorsport.

    This was a great job as it involved working with the Senior Management Team and some amazing vehicle designers. It also included driving some of Lotus' cars on their Hethel test track. I have even seen my brand on a Hotwheels toy car. The project led to a lot more work from Lotus. 


  • Design and production of two Commissioning Books for Royal Navy ships.

    I worked for the United Kingdom Hydrographic Office, as an approved supplier to the COI and independently for 11 years as a designer, illustrator and photographer. I put together every form of collateral from leaflets and press ads to user manuals, CD packaging and their first website during a very interesting time in the UKHO's history - The move to digital navigation.

    The Commissioning Books for two new Royal Navy Survey ships were a bit of a dream job as many members of my family were in the Royal Navy. My grandmother launched a ship in 1953 in Chatham Dockyard and a model of that ship was displayed in the main corridor of the UKHO's Taunton headquarters.


  • The South West Regional Spatial Strategy.

    I branded the South West Regional Assembly in 2000 and had again produced every form of document, exhibition panel and website for the assembly until it's demise in 2010. In 2006 I produced a complement of 6 statutory documents with maps and diagrams, photography and tables outlining the future development of the region. I recommended post consumer waste stock and a total weight of 9 tonnes was delivered to 400 different addresses from Tewkesbury to St Mary's on the Isles of Scilly on the same day!


  • Ntegrity Professional Insurance brand.

    This project was the first major project in which I was given the chance to combine my illustration and photography. I had created an artistic style in my art some years before and applied it to the images used in the Ntegrity website and brochures. The website is responsive and works great on mobile. I was nominated for awards in the digital, including web and mobile category for the website and the branding category of the Brand You awards in 2013.


  • The 2015 airshow poster for RNAS Culdrose Air Day.

    In an aim to get back to the roots of graphic design I created a poster in Illustrator reflecting on the end of the Navy and RAF handling air-sea rescue. This accidentally led to my illustrating the air show poster. An interesting job as my dad had been stationed at Culdrose in the 1970's and I had watched the air shows then from the Control Tower. VIP passes and perfect weather made it all a very special experience. This has led to a number of further poster illustration commissions.


  • Portledge Badges.

    As part of a larger project involving illustration, design for print and brand, I produced a set of glass enamelled badges which I had made in the jewellery quarter in Birmingham. They were made by the same company who make the badges for Aston Martin.


  • More recent work includes the brand and website for Urban Lighthouse Estate agents, with extended bespoke web functionality. Responsive websites for Lilycombe Farm, Worldwide Christian Travel, Mark Carwardine, Sheila Markham, Resolve Recruitment and PS Independent Trustees to name a few. All with customised back end cleverness.

Key Skills

  • creative
  • concept
  • corporate identity
  • brand identity
  • graphic design
  • design for print
  • website design
  • css3
  • html5
  • illustration
  • adobe cs
  • photography
  • websites

Key Clients

  • Clients Have Included Central Office of Information Coi Approved Supplier
  • United Kingdom Hydrographic Office
  • Lotus Cars
  • South West Regional Assembly
  • South West Councils
  • Ntegrity Insurance Solutions
  • Charlie Hamilton James
  • Xerox Corporation
  • Barton Hill Settlement
  • Illuminarium
  • Igeek Ltd
  • Government of the East of England
  • The Design Society
  • Centrespace Gallery
  • Bbc Wildlife Magazine
  • Apter Fredericks
  • Mark Carwardine and Others

Work location

  • Can work from home
  • Eligible to work in the UK
  • Full UK driving licence

Further information

  • Education level: Diploma/BTEC/Certificate



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