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Digital / Mobile, Marketing

Zone is the customer experience agency inside Cognizant. We generate value for businesses by creating transformative customer experiences.






























































































































Zone does this for some of the world’s biggest brands at every stage of their transformation journey – whether that’s by deeply understanding customers to reimagine the journey, rapidly creating new products and services that deliver value, or by scaling innovation across large-scale enterprises.



We are number 4 in eConsultancy’s Top 100 UK Digital Agencies Report, and the number 3 Digital Agency Network in the world according to Ad Age.





Zone’s belief is that it’s not innovation until it’s in the hands of customers. And the agency’s team of 300 practitioners work in multi-disciplinary pods to create award-winning customer experiences for brands such as adidas, Aviva, BMW, Centrica, Electrolux, the FA and the John Lewis Partnership.




South West Trains Project

Stagecoach made a public commitment to improving the customer experience of train passengers and we helped to provide ticketing transparency through digital.

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Website and CRM strategy

Advocacy today comes from everywhere, so recognising and rewarding advocates in an authentic way is vital. We continue to use digital to keep The Glenlivet on top in a recommendation-driven market thanks to the power of compelling content.

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Maersk at the WTO Summit

Maersk wants to be a company known for its knowledge and commitment to enabling trade across the world and we used social media to ensure that its voice was heard at the top table during the WTO summit.

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Gatwick Airport website development

Gatwick Airport is one of Europe's busiest transport hubs. It came to us with a clear set of digital objectives: to improve customer service through the use of interactive tools and social media; to enhance the airport's competitive position and drive more commercial transactions; and to deliver timely, accurate and relevant information to passengers.

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Barrett London website

The London division of Barratt Homes undertook a major rebranding exercise in 2013 and as part of this, we used our UX design, content and Episerver expertise to build a website suitable for the nation's largest homebuilder.

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Giving nature a home

We helped the RSPB to engage and encourage a wider audience to support its cause, and convert visitors into financial supporters.

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Guide Dogs

We created an agile social media strategy that would connect and retain 25-34-year-olds and also reach and engage with more men.



We built a unique digital platform that would offer householders an entirely new way to upgrade their existing heating solution which was launched in the market in just 11 weeks.


Online Field Trips

In 2013 Tesco launched the Eat Happy Project, a long-term commitment to help children have a happier and healthier relationship with their food. Zone were tasked with bringing the Eat Happy Project to life through digital and ensuring it was effective at scale throughout the country.

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Marks & Spencer

In just eight weeks our agile team, working with in-house staff, created a live web application enabling customers to scan and pay for their shopping using only their phones.


Share A Coke

Coca-Cola's Share a Coke was a campaign conceived for a social world. The product itself - each bottle bore one of the 1,200 most popular names in the UK - was inherently shareable. But how could these individual moments of social interaction be transformed into a nationwide expression of brand love?

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Men United

Everyone's heard of Man United but Prostate Cancer UK wanted to create Men United, a team committed to tackling the disease. Our brief was to use that hook to seize the public's imagination and make it easy and attractive for them to take part.

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Key People

Roy Capon CEO

Roy is CEO at Zone – the award-winning UK customer experience agency inside Cognizant. He has been working in global marketing and consultancy for over 20 years. His experience spans many sectors, brands and continents.

Most recently he has returned to the UK after being in Asia for 7 years where he set-up and ran as CEO, Digitas across Asia Pacific. The business quadrupled and expanded into 6 markets (China, Hong Kong, India, Japan, Singapore and Australia) across 15 offices in 3 years creating the fastest growing digital network in Asia. Key client included Disney, Cathay Pacific, Nissan, Qantas, J&J, Unilever and Shangri-La.

Before returning to the UK, Roy rebooted and repositioned an Australian independent marketing agency into a Customer Experience consultancy winning multiple awards including Employer of Year.

Key Skills

  • digital strategy
  • content
  • user experience
  • social media
  • technology strategy and platforms
  • web design
  • ecommerce
  • mobile
  • technical design and development
  • back office systems integration
  • custom web development
  • support
  • cloud hosting

Key Clients

  • The Fa
  • Bmw
  • Marks and Spencer
  • John Lewis Partnership
  • Coca-cola
  • Tesco
  • Bt
  • Barratt Homes
  • Gatwick Airport
  • Co-operative Bank
  • Travelex
  • Prostate Cancer Uk
  • Bny Mellon
  • Bbc
  • Virgin Media Business
  • Bupa
  • Rspb
  • Asthma Uk
  • Prezzo
  • Swinton Insurance
  • Avery Weigh-tronix
  • Knauf Insulation
  • Cancer Research Uk
  • The Glenlivet
  • Aviva
  • South West Trains
  • Maersk
  • National Trust
  • Electrolux
  • Prs
  • Unilever


The Brew House, Tower Hill



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