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Gibe Digital

Digital / Mobile, Marketing

Gibe is a technically focused digital agency specialising in bespoke ASP .NET development and e-commerce sites. We create stunning bespoke ecommerce and content managed websites. 

Gibe Digital is a technically focused digital agency. We offer more than just website development, we work in partnership with our clients to evolve and add value to their business. Through our experience we know how to build and optimise websites and ecommerce stores to really deliver sales revenue and brand experience. We specialise in technically demanding website development, ecommerce sites, content managed sites and bespoke development.

Through our ongoing relationships with clients we look to evolve and enhance sites to ensure they continue to deliver against key performance measures.

Our offices are located near the SS Great Britain on the harbour side. We have a laid back but professional culture - we are often recruiting new talen, particularly developers, as we continue to grow. We take the utmost pride in all aspects of our work.


Tap Warehouse

Tap Warehouse was a brand new company back in 2011. We have worked together since then. Tap Warehouse has seen outstanding growth in transactions of 133% and an increase in turnover of 146%.

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Bailey Parts & Accessories

A bespoke ecommerce platform for caravan and motorhome parts and accessories. The site has seen 157% increase in visits and a 337% increase in average order value.

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UWE Bristol

In Autumn 2015 UWE Bristol partnered with digital agency Gibe (that?s us!) and creative agency Activation to help them develop a new online identity.

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Thrive Renewables

The website we created was the first since being setup as their own trading entity. To work with Thrive was a delight; whilst financial in nature they are a company with a wonderfully ethical and environmentally friendly twist. The site needed to be both robust and flexible. Naturally we used Umbraco to deliver the CMS solution. The site has performed well and has been an aid to their campaigns raising capital funding in record time.

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Oxford Ski

Following the successful launch of the OS Private Travel website, Gibe were invited back by the Oxford Ski Company to redesign and redevelop their new premium travel website. The website has gone from strength to strength. Simple navigation and well executed cross-linking allows users to explore a variety of properties and save them to a wishlist to return to, review and send multiple enquiries in one go.

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Southampton Airport

Gibe Digital were awarded the opportunity to redevelop the new Southampton International Airport website in 2014.The extra push for revenue-generating features, such as parking, saw a dramatic increase in profit since launch. We increased number of mobile visitors by 130% and increased average time on site by three minutes.

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Naturalmat underwent a redesign and redevelopment of their website in 2015 in collaboration with Gibe. The new site is built on our ecommerce platform, GibeCommerce and bespoke content management system, Umbraco. The site has experienced a 29% increase in average order value, 29% increase in sales revenue, and a 25% reduction in bounce rate.

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Greendale Farmshop

A new entrant to the online farm food sector required an innovative ecommerce solution. A survey reported 95% would recommend the service to friends and family.

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Oxford Private Travel

Gibe was appointed to rebrand international, luxury holiday agent Oxford Private Travel, and design a elegantly premium website for the discerning customer.

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Bristol Sport

Bristol Sport?s vision for the project was to first create the Bristol Sport website and then build sister sites for BCFC, Bristol Rugby, Bristol Flyers and Ashton Gate Stadium using the same underlying platform. Bristol Sport?s ambition was to be the one stop shop for all sport in Bristol, bringing together all of the great sporting teams and individuals from the Bristol Sport Family.

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Key People

Pete Williams Managing Director

Pete is co-founder and MD of Gibe, and with that his focus is on strategy and his clients. He believes attention to detail makes the difference in all things digital.

Pete's background is client services so his passion is people. He gets to know every client's business like it's his own and collaborates with the team on all aspects of a project. He works hard to ensure all clients are happy and in the loop at all times, as well as taking pride in the agency's output.

Pete is sports mad and can be seen playing everything from golf and football to pool. He's currently training for the Bristol Half Marathon.

Steve Temple Technical Director

Steve is the Technical Director on co-founder of Gibe.

His enjoyment of technology escalated from his college years where he taught himself coding right through to setting up Gibe with Pete.

With over 20 years of commercial experience, Steve is an expert in .NET and Microsoft technologies.

In his spare time, Steve is a serious gamer often beating other members of the team at the latest real-time strategy games.

Hugh Parr-Burman Senior Producer

Hugh is a Senior Producer at Gibe with over 15 years of experience in the digital and marketing sector.

When Hugh approaches solutions he likes to think behind the psychology of the user and what will achieve the best result. He's worked for agencies and client side on projects of all shapes and sizes. Hugh is passionate about great project delivery and loves the "big picture" view as well as getting stuck into the fine detail. He's passionate about user-experience and how to make the web better.

He has previously worked with many great brands including Unite Students, Lipsy, Simplyhealth, United Nations, National Trust and the Environment Agency. He's very proud of the fact he started working in the digital sector when he was just 15; which beat stacking shelves.

Key Skills

  • software development
  • web design
  • internet
  • e-commerce
  • web applications
  • strategy
  • user experience
  • digital agency
  • .net
  • umbraco
  • cms
  • c
  • html
  • css
  • javascript
  • ajax
  • json
  • asp.net mvc
  • azure
  • responsive websites
  • sql
  • accessibility

Key Clients

  • Simpson Travel
  • Tap Warehouse
  • Bristol Sport
  • Ashton Gate
  • Bristol City Football Club
  • Bristol Flyers
  • Bailey Robinson
  • Bailey of Bristol
  • Oxford Ski
  • Oxford Private Travel
  • Southampton Airport
  • Naturalmat
  • Nestle
  • Maggi Consumer
  • Uwe Bristol
  • Greendale Group
  • Thrive Renewables
  • Pashley
  • Whistlefish


129 Cumberland Road



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