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Sally Powell

Marketing, PR, Copywriting

B2B Content Marketing Creation, PR and Consultancy for Digital Health, Tech and Engineering

Looking for a business-focused writer with subject expertise and professional judgement?

Sally creates and advises on compelling digital health, technology and engineering content. Prior to working independently, she held global B2B Marketing, Communications and Magazine Editor roles in public and private sector companies, and trained in engineering and journalism. Sally is also Hub Lead at One HealthTech Bristol, building an inclusive community of health tech thinkers and experts to catalyse change.

Working to a brief or helping develop the project – your choice

The best outcomes often hinge on asking the right questions. Using an audience-focused process developed through experience as a marketer, engineer and journalist, Sally gets to get to the core of what matters to your customers, then develops messaging in language that resonates. She builds credibility with subject experts and senior managers by quickly grasping complex technical concepts, making the most of time spent with them. A streamlined review and approval process benefits everyone. Sally uses her varied stakeholder experience and upfront planning to avoid issues that commonly cause delays. She's determined to make collaborating on your Marketing and PR an enjoyable experience!    

These are just a few of the subject areas covered

Health Tech, Industry 4.0, Medical Devices, Medical Engineering, Academic Research, AR/VR, Bioengineering, Career Shifting, Business Development, Volunteer Communities, Corporate Life, Data Management, Digital Health, Digital Twin, Electronic Design Automation, Engineering, Engineering Design, Geotechnical Engineering.

Recent projects

World Mental Day campaign for Vistage around CEO and employee mental health, comprising blogs, a web pillar page and newsletter.

Content audit, new content development and full web copy rewrite for an electronics company website relaunch.

Blog management, boosting social engagement by 45% in a year through 2x weekly posts.

Content writing, event creation and hosting for a health tech community.

Long-form case study portfolio of SME and large corporate engineering companies.

Key Skills

  • content marketing
  • product marketing
  • messaging
  • copywriting
  • campaign strategy
  • stakeholder management
  • technical features
  • go-to-market resources
  • pr
  • blogging
  • case studies



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