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The future of (creative) work - a Keynote with Rory Sutherland

Published on Thursday, 18th June 2020

After a sell-out keynote in January, we're thrilled that Rory Sutherland will be joining us online on Thursday 9th July (12.30-1.30pm) to share his thoughts on the future of work, in particular creative work, in this new and very changed world.

If the old world was about efficiency, the new world is about variety and resilience.

If the old world was about ordaining specific rules, the new world is about finding recurring patterns.

So if the old world was about specialists, the new world will need generalists.

And if the old world was about logic, the new world will be about magic.

And if the old world was linear and mechanical, the new world can be curvy and psychological.

Creative people - people who, in the words of Herbert Simon "design and see possibilities" should enjoy something of a renaissance in this new world. But no one will hand over power willingly.

To Book

Booking is via Eventbrite - click here to book your place.  We will send the Zoom link nearer the time.

This is a free event for Bristol Media members although we’d be grateful if members would consider making a donation.   There is a charge of £20+VAT for non-members.

Whilst some of our members have been unaffected by COVID-19, we recognise for others this is still challenging business climate so we want to do what we can to support. As many will know, Bristol Media operates as a not-for-profit Community Interest Company and revenue comes solely from membership fees and events. We receive no other funding or financial support. We’re hopeful that the donation approach will allow all members to continue accessing our events whatever their financial situation whilst also allowing us to replace some of the revenue we’ve lost over recent months. All our speakers give their time and expertise voluntarily. Thank you for your continued backing and we hope that you’ll be able to support this approach and look forward to being able to deliver a series of worthwhile events that our members enjoy and importantly find beneficial to their businesses.

About Rory Sutherland 

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they have not noticed.

Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The Surprising Power of Ideas that don't make Sense, published in the UK and US in March 2019.