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3 simple rules for user centred design

Published on Wednesday, 13th March 2019, contributed by Natural Interaction Ltd

3 simple rules for user centred design

Adi is one of our UX consultants here at Natural Interaction. Since joining us she's worked on lots of UX design projects for clients including National Trust and The Consortium. She's taken the time to somehow distill all of her experience into three simple rules for getting user centred design right. 


Sorry about the shouty capitals but this is SO important. When you’re designing a site it’s easy to get caught up in your vision of the end result. You’ve mapped out this process from start to finish, you’ve seen similar designs work in the past and you know a well-known competitor has something similar. Notice how many times I’ve written the word ‘you’?

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