image for JonesMillbank delivers value for Battersea

JonesMillbank delivers value for Battersea

Published on Friday, 23rd March 2018, contributed by JonesMillbank

JonesMillbank, a video production company in Bristol, were commissioned by Battersea Dogs & Cats Home in late 2017 to cover one of their newest events, Muddy Dog Challenge. The event features 2.5 or 5km obstacle courses which humans tackle alongside their canine companions. Shooting took place in Nottingham on one cold, overcast and thoroughly muddy day and has since provided a plethora of valuable content.

Various edits were produced for Battersea and these were initially picked up by UNILAD, achieving over 20 million views in less than 48 hours. Subsequent platforms including LADbible picked up the content, garnering over 30 million views, 300,000 reactions, 300,000 comments and 250,000 shares. Additional platforms continue to license footage and share original content.

The result? Sign ups have doubled compared to the same period last year, and with content easily shareable particpants have already fundraised over £130,000 with the first event not taking place until June 2018.

Following the appointment by Battersea of media agency Manning Gottlieb, JonesMillbank have also since been appointed to create a series of six location-specific 30s ad spots in-house for Sky AdSmart.

Russell Jones, Director at JonesMillbank said "Battersea represents a fantastic case study for us, highlighting many of the benefits that our other clients reap, from working in challenging (and muddy!) conditions to ensuring maximum value throughout the course of a relationship. To help them increase sign ups and substantial fundraising amounts through millions of organic views is amazing, and we're incredibly proud to be supporting their next steps into television advertising too".


JonesMillbank are a video production company based on Queen Square in the heart of Bristol. We work with a plethora of clients in a broad range of industries including The Royal Mint, the NHS, the University of Bristol and Nestle. Whomever the client our ultimate aim is to provide a return on investment and one way we ensure this is by working entirely in-house. As a result over 85% of our clients are repeat. Find out out more about us and our work at