image for A step change at Clarks

A step change at Clarks

Published on Thursday, 2nd June 2016, contributed by Clarks

Shoemakers and innovators since 1825, Clarks have a long established tradition for making great shoes. Combine their knowledge of what makes the best shoes with their vision for what will make shoes even better, and you have what Clarks is - and should be - all about. 

Founded by brothers Cyrus and James Clark and, now as always, based in Somerset, England, today Clarks design shoes – every style starting with a wooden last hand-carved from a single block of hornbeam, They manufacture shoes and they sell more than 50 million 
pairs every single year.

A recognisable name in all four corners of the globe, their journey has been a remarkable one and it’s still unfolding as Clarks continue to move forward, investing in, and focusing on, brand like never before.  Helping to drive their vision for the future is a recent re-structure led by Chief Brand Officer, Jason Beckley. 

Key to Jason’s ambitions for the brand is bringing all Clarks product design and marketing professionals together in one new Brand team, to “get the Clarks brand back in the global spotlight...exactly where it belongs”. The focus is on making shoes the star once again. And making sure that Clarks is sharing its brand, showcasing its shoes and telling its stories in the most creative, compelling and relevant ways. 

From product and retail design to advertising and comms, across Mens, Womens, Kids and Clarks Originals, right now Clarks is looking for creative thinkers (and doers) to join them. People with the passion and imagination to create the icons of the future; people who will create the Clarks look and feel for consumers worldwide.