image for Video agency Hurricane's film launches at COP21

Video agency Hurricane's film launches at COP21

Published on Wednesday, 9th December 2015, contributed by Hurricane

Hurricane’s film for a global conservation charity launches at COP21, the international climate change conference in Paris. With Bristol in the spotlight as European Green Capital, it is appropriate that the International Union for Conservation of Nature (IUCN) chose an agency from the city to bring its story to life. 

The Hurricane team is proud that its film will be right at the heart of this significant climate change conference, helping to raise awareness about the IUCN’s work and their solutions to some of the most pressing challenges the world faces today.

IUCN is calling for an agreement at COP21 that recognizes the role of nature in helping countries to adapt to climate change and to reduce carbon emissions. It is challenging to make policy-makers stop and listen to the complex effects of climate change. That’s where video content comes in. The conservation charity briefed Hurricane to create a film which would help them raise awareness about these nature-based solutions aimed at over 25,000 government officials attending the climate change conference from over 190 countries.

The film transforms complex data into a powerful story which sets up the problem of climate change, offers solutions from the natural world and ends on a rousing call to action.

John Lanyon, Creative Director at Hurricane said:

“We're really happy that our approach to this video has proven to be such a good way for IUCN to turn complex scientific facts into clear, impactful visuals that the target audience connect and engage with. The film gets its power from the combination of logical arguments, emotional narrative and amazing imagery.”

IUCN is the world’s oldest and largest global environmental organisation with almost 1,300 government and NGO members and more than 15,000 volunteer experts in 185 countries. The film launches at COP21 (from 30 November to 11 December) and will be used as a brand video for the conservation charity.

Watch the awareness-raising video below: