VISION: Blair Enns
CEO Win Without Pitching
Blair Enns is the sand in the free pitching machine. Through his sales training program for creative professionals, Win Without Pitching, he is on a mission to change the way creative services are bought and sold the world over. He is the author of The Win Without Pitching Manifesto (Rockbench, 2010) and Pricing Creativity: A Guide to Profit Beyond The Billable Hour (Rockbench, Q3 2017). Blair lives with his family in the remote mountain village of Kaslo, British Columbia, Canada.
The Five Constraints:Â Thought Experiments in New Business
In this keynote address, Win Without Pitching founder Blair Enns shares the five laws or "constraints" of Blairtopia – an imaginary world where all creative firms prosper because of the operational constraints he imposes on them. With every constraint the audience does a brief exercise to reimagine the implications in their firm. Each constraint-driven exercise builds upon the next until a compelling, alternate path to new business success is clearly illuminated. Things that are initially viewed as limitations are ultimately seen as part of an elegant solution to many new business challenges such as commodification, margin erosion, poor client behaviour and the free pitching problem.