Vision is a creative conference which takes place in Bristol, home to one of the most successful and innovative creative communities in the UK.
First produced by Bristol Media in 2010, Vision immediately became a regular sold out event and it continues to bring some of the world’s most inspiring creative thinkers to the city over two days each year.
Its aim is to give delegates a fresh, clear perspective on the current state of our creative sector, and its future.
Our 5th Vision Conference will take place on 11th and 12th of May 2016 with more details to follow shortly. If you’d like to get involved as a speaker or sponsor, email firstname.lastname@example.org.
Previous Vision Conferences
Our 4th Vision conference is the only one in the region to bring together almost 200 creative businesses and thought leaders. The theme for 2014 is Creative Freedom which for many people embodies three ideals:
- Authenticity: the freedom to create without the need to copy the category
- Betterment: the freedom to create work that has a greater purpose, that can help bring people with shared aspirations, ambitions and outlooks together, helping to ‘do good’ and create currencies of change
- Entrepreneurial spirit: the freedom to create with confidence and to generate enterprise, prosperity and growth.
We hope that this year’s conference will provide stimulation, new ideas and initiatives that will give you confidence and help you grow your business with creative freedom.
Digital Branding Expert
Customer experience in the digital age – how technology has transformed brand loyalty
With consumers bombarded with more advertising than ever before and confronted with an almost infinite array of product choice, simply building a product or service isn’t good enough anymore. In this session Alex explores how organisations use technology, design choices and the human touch to attract and retain customers, turning casual browsers not just into customers but into lifelong brand advocates.
Head of Design, Google Northern & Central Europe
The new rules of communication
It’s not that the old rules have changed in the past 10 years or so – they have been completely reversed. The digital revolution is only just getting under way and the implications are stark. Companies need to change how they do business; marketing departments need to change how they are structured; and agencies need to rethink the creative idea. If they don’t – well……(draws a finger across the throat).
In this talk Patrick talks about the old rules and then describes the new rules – of which the most important is of course: There are no rules.
Can design make a difference?
For years, designers and communicators aimed to do ‘good work’ bur rarely were our clients doing any ‘good’ at all. In don-time we worked for charities and not-for-profits, but that work was done pro bono, or with an eye on our awards entries, with precious little strategic thought.
But things are changing. Organisations are springing up with ethos and aims to be ‘good’ first, and profitable second. The world of charities, not-for-profits and culturals has become a fertile testing ground for ground-breaking approaches to modern branding. Now it’s the blue chips and corporates who are looking dull and risk-averse. Discover what’s driving this change and whether design can truly, finally make a difference.
Founder, Jimmy’s Iced Coffee
Keep your chin up and other tales
Jim Cregan from Dorset got really bored of UK winters so he decided to flee to Australia. It was down under that he found the phenomenon of iced coffee. He returned home to the UK with a plan: to make awesome ready-to-drink iced coffee for the people of the UK and beyond. Jim and his sister started with a small loan from their family and began picking up the phone. In five months, they had built the brand and sold their first carton in Selfridges. After three years, they now have listings in Waitrose, Tesco, BP and more.
Discover their success story and how they have built a business with over £1m turnover.
Captain Ian Stidston
Communications and Engagement, Royal Navy
Lessons from the sea: re-defining digital for the Royal Navy
From pirate hunting to saving lives, the Royal Navy exhibits courage, adventure and heroism on a daily basis. Yet surprisingly a high percentage of the British population have little understanding of their relevance to the nation. This may seem a passing problem for a 500 year old brand, but it has serious immediate implications in three key areas; attracting fresh recruits, retaining existing staff and making sure they get their fair share of public funding. In this session, Captain Ian Stidston and Liam Tuvey, Head of Strategy at e3, reveal the key lessons learns in delivering a new digital communications strategy for a modern Navy.
The Power of Creative Collaboration
In our third year, Vision is now recognised nationally as a valuable creative conference supported by industry, local government and some of the UKs leading creative and media companies. We see this as a great annual catalyst for innovation, creativity and collaboration between our member companies as well as an opportunity to meet and network with non-members. Bristol has one of the strongest creative sectors in the UK and we hope that the speaker line up at this year’s conference provides you with stimulation and encourages collaboration between us all over the next twelve months.
Creative Director, innocent
Telling Stories – building a brand with words
Innocent is a product made up of lots of fruit and a fair few words. The brand has used words to bring it to life, and whether by design or accident they’ve created a tone of voice and character that underpins everything they do. Dan told the stories of innocent’s first 13 years, which illustrates how the brand has grown from zero to something that sits in the fridges of millions of people right across Europe.
Portfolio Chairman and Director
Rita talks about how important it is for all creative businesses to be able to demonstrate how valuable their work is. In order to justify decent levels of investment and get the proper priority within organisations of all kinds, it’s helpful to be able to show what creativity and innovation achieve in hard economic terms.
And of course it does help to do extraordinary work. Rita uses real examples, from the world’s most valuable brands to start-up businesses to make the case.
Innovation and Leadership Expert
The anatomy of creative breakthroughs
Nick attempts to answer some of the biggest, most important questions asked of creative businesses. What is the essence of creativity? Where do creative breakthroughs come from? How do our mind and body get involved in the creative act? What characterises a creative breakthrough, and how can we use this insight to engineer them for those less used to maverick thinking? This provocative talk focuses your mind on how disruptive innovation can be used to foster a radically more flourishing world for all.
European Head of Technology, AKQA
Breaking through digital autism
To truly connect with consumers, the ideal way is to appeal to the senses. To evoke emotion, however, when the primary channel to the consumer is rapidly becoming the mobile device, brands are faced with a hardware void. The expression for this void is ‘digital autism’. Ben’s talk will highlight what, how and why digital autism needs to be broken down for brands to become relevant once more.
Designers are communicators, often tasked with creating messages that have to be heard and seen in a noisy and confused environment. So why do so many designers discard the obvious? Often dismissed as unoriginal and unsophisticated, the cliché is one of the designer’s most powerful means of communication – direct, established and immediate. In the right hands, what’s predictable can become both original and meaningful once more. Citing many examples, from the recent controversial London 2012 Olympic logo to her own work which often uses clichés and visual puns, Teresa embraces and celebrates the obvious.
The Business of Creativity
Bristol is the perfect location for our second Vision conference as it is increasingly recognised as a dynamic, economically-potent, innovative centre, and with a new spirit of enterprise based around its creativity. Our line-up of inspirational speakers, workshops and panels are designed to help you form the future of your business. Vision is a safe place to try out ideas, think differently about old challenges and embrace some new ideas and opportunities.
Entrepreneur and Author
How the social web changes everything …
… and not necessarily for the better. This keynote pointed a spotlight at some of the areas in our industry where power is shifting and creating potentially dramatic outcomes.
Andrew delivered real insight into how the social web is changing our business and drew attention to the concern about the way that the current internet culture undermines the authority of experts and the work of professionals.
Next level experience and engagement
Over the last few years, the marketing industry has been in thrall to the creation of experiences driven by technology or by media. And there’s been a tendency to let technology dictate.
The time has come for a rebalancing, returning the brand’s gaze to the most fundamental of touch-points, the human experience.
Dan’s session showed us that it’s not where a message lives that makes it effective. It’s whether it connects with the people who receive it. Media can only take a message so far – success comes when that message is enhanced by humans.
The search for creative equilibrium
Throughout his career Harry has been concerned with making connections. His session showed how design can connect minds so that they share a different and clearer vision.
Believing that to be able to earn a living from a creative life is a great privilege, Harry has used his talent to help improve the lives of others. He talked about how all of us in the creative industries can use our talent for the greater good and demonstrated how work such as his poster in support of the Burma uprising can transcend design to become a catalyst for change.
Ogilvy Group UK
The dirty little secret of marketing, and the source of some of its problems today, can be summed up in one sentence: we don’t have a model – we merely have a process.
As a consequence, we’ve not yet managed to create a model of how people act, choose and behave in the market place. So we’re forced to defer to other people’s models of how business works – in particular the useful but de-humanised model adopted from finance and neo-classical economics.
ECD, CST The Gate Advertising and author of ‘Creative Mischief’
How to get clients to buy the best idea
No one ever explains to a client what creativity is. Or more importantly, why they should buy it.
Consequently clients often don’t buy it. Because it looks scary: different to what everyone else in their sector is doing. As advertising people, when we want anyone to buy anything, we put it into their language. Why don’t we do this with clients? Why don’t we tell them in their language why they should be interested in buying work that is more creative?
Leadership & Management
Leadership, team management, company culture, new business strategies, developing ideas and growing client relationships are just a handful of the challenges agency owners all face from time to time when running a business.
Founder, Win Without Pitching
Win without pitching – change the way you get new business
Canadian business development consultant and author Blair Enns is on a mission to change the way creative services are bought and sold, the world over. In this keynote, Blair took on the scourge of free pitching. Unlike others before him however, Blair sees creative firms, rather than clients, as the root cause of free pitching. He claims the solution to the problem is therefore within their grasp.
Creative Partner / Co-founder POKE
How to develop kick ass creative teams – learn how to channel passionate, enthusiastic energy and succeed.
In this innovative workshop, Nik explained how he grows dynamic teams and how he sculpts and inspires them to work successfully together. Delegates were grouped into teams, given a general theme and expected to breathe life into it from scratch.
Sir Michael Grade
Television Executive and Businessman
How to manage talent, spot trends and promote constant innovation
Having carved a career within the broadcast industry that has lasted a lifetime, Michael Grade draws upon his extensive experience to throw some light on managing talented people, spotting early consumer shifts in taste and most importantly, why every great manager has to innovate. He talks through the whirlwind world of media and how to keep cool when caught in the eye of the storm.
Culture is everything: How to grow and maintain company culture and ethics
One of the UK’s leading design and creative mavericks has proved that retaining company culture and ethos is vital as your company evolves and expands. Learn how to survive the growing pains and share the wisdom. Retain what is important, don’t throw it away. Find out first-hand what drives this entrepreneur.