I am a brand, marketing and digital specialist with extensive agency experience, having worked for large global networks, digital and boutique creative agencies and fledgling start-ups over the past 20 years.
I have been lucky enough to work with high profile clients as well as challenger brands to deliver transformational initiatives across their businesses. These include British Airways, BT, Moët Hennessy, McLaren Automotive, Intel, P&G and RBS.
More recently my focus has been on building value back into the agency sector and individual businesses, both during my time at the Marketing Agencies Association and having now set up on my own. This includes leading strategic industry projects such as the Agency of the Future, aimed at strengthening client and agency relationships and future-proofing agencies to enable them to thrive in today's connected and highly competitive world.
I work closely with agencies & start-ups across the following areas:
• New business & marketing
• Team development & training
• Organisational change
• Agency growth strategy
• Future proofing
• Proposition development
• Coaching & mentoring
• Contractual negotiation
My work includes running bespoke projects & workshops, training and ongoing consultancy to deliver against specific goals.
My approach inspires trust and confidence, building relationships and solving problems in a way that works for each business based on their specific challenges. I have an outstanding new business and client retention track record, having led and won an impressive number of high profile pitches. At SapientNitro I ran a P&L of £10m and a team of 90 across multiple accounts.
My true passion lies in helping businesses achieve their ambitions by setting achievable goals that lead to sustainable growth, connecting them to the right people when it matters.
I have been working with Workbrands to develop their business, new business and marketing strategy. I have also been providing ongoing advisory support to help them future proof the agency and train the account on client growth strategy, writing great briefs, proposal writing, and forecasting & pipeline amongst other key skills.
I have been working closely with Cogent on their Agency Growth Model and ways of working, including stakeholder management, workshop facilitation, process & template design, and team training.
I have run a client growth strategy training workshop with Digirank, with excellent results for both the team and clients.