Senior Data Analyst, Zone

Function: Analyst

Role categories: Advertising & Marketing, Digital / Interactive, Marketing

  • Rate/Salary: Salary dependent on experience
  • Location: Bristol
  • Type: permanent
  • Starting date: ASAP
  • Expires: 11/11/2017

Job description

A passionate digital and data professional, you will help to ensure we deliver excellence in data, analysis and reporting initiatives for our clients. We have a whole range of innovative initiatives to help them use data and insight to transform theirour client’s’ customer experiences across their channels. You’ll be instrumental in planning, implementing, monitoring and reporting on these initiatives across web, social and CRM .

MAIN RESPONSIBILITIES

  • Identify the data requirements and opportunities around specific cross- channel initiatives
  • Establish KPI frameworks and set campaign targets
  • Implement, configure and optimise analytics software to monitor and record site statistics, event tracking, goals and funnels 
  • Implement, configure and optimise CRM software to send, monitor and record data from CRM campaign initiatives
  • Implement, configure and optimise reporting and visualisation tools
  • Manage the data clean-up and de-duping of CRM contact data
  • Produce and present client- facing reports and dashboards analysing the results and impact of campaign initiatives, including actionable insight for refinement and improvement of future initiative

Person specification

  • A minimum of four years’ experience as a data analyst working in digitally driven agencies, delivering multi-channel data solutions 
  • Proven experience of managing the implementation of complex multi-channel campaigns, ( email, search, social, direct mail, call centre ), particularly with a focus on data set-up, reporting and analysis
  • Experience with at least one web analytics tools, such as Google Analytics,
  • Experience with at least one tag management tool, such as Google Tag 
  • Advanced Excel skills
  • Demonstrable capability to capture and define data requirements from both technical and non-technical stakeholders
  • Client presentation skills 
  • Innovative problem solver with the ability to apply a rigorous analytical approach to identify issues and deliver solutions quickly
  • Ability to multi-task while consistently maintaining a high level of quality and attention to detail
  • Comfortable working in multi-disciplinary teams and collaborating with and contributing to the projects of other team members. Being a senior voice in the analytics team, helping both to define and execute the team’s projects
  • Commercially focused and highly numerate
  • Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
  • Willingness to get stuck in 

Desirable

  • A statistical qualification – either, degree or professional accreditation 
  • Experience with social insight tools, such as Brandwatch, and Traackr
  • Experience with at least one CRM tool, such as Exact Target, Selligent or Adobe Campaign