How to win clients: credentials and no pitches
Where: Zone, The Brewhouse, Tower Hill, Bristol, BS2 0EQ
When: 11 July 2017 9:30am to 1:00pm
Pitching? That’s when a large client company or organisation asks a number of much smaller creative firms to provide almost-instant answers to its challenges or opportunities, without giving them the time to absorb the brief fully let alone do much in the way of independent research and thinking. It’s when the creative firms hunker down and work at a range of potential solutions without the benefit of teamwork with the clients, and then get themselves ready to wow a panel from the potential client at a show-time pitch, all while also working hard to look after the clients they’ve already got. And it’s when all of those creative firms donate, entirely for free, their expert strategic and creative thinking to the larger (and richer) client companies or organisations. It has become ‘normal’ in our sector, and the cost to creative firms is huge and damaging. How can you successfully create a ‘new normal’ for your own firm and make sure you are fully rewarded for your work, every time? Come along to this half-day Preddy&Co masterclass with Shan Preddy, and find out. She’ll explore exactly what you’ll need to do from the initial contact with a potential client to the legal contract. She’ll also demonstrate what you won’t need to do, and that includes giving your expertise away for free.
Cost: £60+VAT for Bristol Media members // £85.00+ VAT for non-members
10% discount if you book all three workshops at the same time.
Entry Cost: £60+VAT for Bristol Media members // £85.00+ VAT for non-members
Posted by: | 12-04-2017